As an independent Creative Director, I collaborated with Avaropoint on a brand and website refresh to better showcase their expertise. I created a modern visual identity that balanced professionalism and approachability, and led the UX and UI design for a clean, intuitive user journey on both desktop and mobile.

I also crafted confident and clear brand and web copy that reflected Avaropoint’s strengths. This work sharpened their messaging, unified their brand presence, and enhanced the customer journey both online and offline.