During the Major League Baseball season, BIGS Sunflower Seeds aimed to hit a home run with fans, and I was tasked with leading the creative direction for a digital experience that would bring their contest to life.

From wireframes to the final UI/UX design, every element was crafted to maximize participation and amplify brand energy in a way that felt bold, sporty, and unmistakably BIGS.

The result? A fully responsive, high-impact microsite that not only drove awareness but significantly boosted consumer engagement during one of the brand’s most visible seasonal campaigns.