When two iconic brands, Budweiser and Ruffles, collaborated with the NHL and NFL for a national sports sweepstakes, I led the creative and strategic direction for the entire digital experience, transforming a multi-brand partnership into an interactive fan destination.

As Creative Director, I designed and wrote copy, overseeing the consumer support infrastructure and prize fulfillment workflows to ensure a smooth and scalable experience for thousands of users during the campaign. Every detail was carefully crafted to strike a balance between brand visibility, compliance, and fan excitement.