East Penn website redesign

Creative Direction, Creative Brief, Concepts, Creative Production, Copywriting, UI/UX

East Penn Canada needed a complete refresh from brand identity to digital experience, and I led that transformation. The visual direction and user experience for the website were created in collaboration with the development team to bring the vision to life. Core messaging was also refined to be more approachable and SEO-friendly.

In expanding the brand into new formats, video scripts and blogs were developed. This transformation not only repositioned East Penn in the market but also provided a strong foundation for future growth.