Labatt aimed to modernize its corporate site for a clean, professional, and responsive look. I led the creative direction from concept to execution, ensuring a consistent vision across design, content, and user experience.

I developed the core creative concept and collaborated on UX and interface design for clarity and intuitiveness. Additionally, I supervised and provided direction for all website and brand copy to maintain an approachable tone.

By paying attention to details such as accessibility and bilingual UX, we created a fresh platform that enhanced Labatt’s brand presence and improved navigation of their corporate story.