In partnership with McMaster University, I led the creative direction for a revitalized brand and digital experience that highlighted their exceptional research. Collaborating with their communications and brand teams, an interactive website was created to showcase the groundbreaking work of top researchers, positioning McMaster as a global thought leader.

My oversight of the entire process included conceptual design, UI/UX strategy, and copywriting, ensuring that the digital storytelling was visually engaging and aligned with the university’s brand voice. The final product emerged as a dynamic showcase of innovation, significantly elevating McMaster’s global academic profile.