Organon digital
Creative Direction, Creative Brief, Concepts, Creative Production, UI/UX
When Organon, a global pharmaceutical company, sought to revamp its corporate website, the objective was to modernize a brand rooted in science and health. As Creative Director, I guided the creative vision for this transformation, making the site feel warmer and more accessible.
My responsibilities included strategy and execution, collaborating with UX strategists, copywriters, and UI designers to create a user-friendly digital experience. We refined the site architecture, clarified messaging, and designed an intuitive interface.
The outcome? A modern, responsive website that effectively communicates essential information and strengthens Organon’s connection with its audiences.