While at Elite Digital, I led the creative direction for Pepsi’s national Xbox contest, a digital experience designed to engage fans and drive large-scale participation. Responsibilities included managing everything from concept development to UI/UX design, ensuring a mobile-first and intuitive platform.

All contest copy was crafted to blend the tones of both brands while guiding users through the entry process. The result was a high-impact contest hub that significantly boosted participation and brand visibility during the campaign.