creative. precise. human.

creative director + marketing strategist

brand design

UI + UX

website redesign

digital marketing

video

For each of these videos, I was hands-on from start to finish, shaping the concept, crafting the script and storyboards, guiding the shoot on set, and working closely with editors to fine-tune the pacing, tone, and final polish.

Elite Digital sizzle reel

Longo’s Taste Ontario

Bravecto brand campaign

East Penn brand video

Elite Digital employee brand introduction

Longo’s Learn It

Cool Ranch Flammin’ Hot launch

Hydro One storm restoration

about

I’m a Creative and Marketing Leader with 15+ years of experience helping brands grow, stand out, and connect in meaningful ways. Over the years, I’ve led everything from full-scale campaigns and rebrands to UX overhauls and demand gen programs, always with a strong focus on strategy, smart design, and clear messaging.

My work is rooted in understanding people, how they think, what they need, and how a brand can show up in ways that matter. Whether it’s building out a new identity, refining communications, or supporting sales with stronger creative, I stay focused on outcomes that move the needle.

Lately, I’ve been working as a fractional Creative Director and Marketing Partner, collaborating with teams to bring clarity to their message, boost performance, and align creative with business goals. I love working at the intersection of creativity and strategy, especially when marketing plays a pivotal role in driving business transformation.

experience

User Interface (UI) • User Experience (UX) • AI Enablement + Integration • Brand Strategy • Brand Design • Identity Development • Content Creation • Video Production + Editing • Marketing Strategy • Marketing Technology Setup • Analytics & Performance • Accessibility & Compliance • Project Management

recent awards

Gold, CCAE Awards, 2023
Bronze, Summit International Awards, 2023

brand experience

I have acquired invaluable expertise by working with established brands, pushing boundaries, mastering my craft, and delivering groundbreaking results that set new industry standards.